Human as Media

Recent Posts - page 2

• McLuhan and resettling into the digital

  By Andrey Mir on January 25, 2021 • ( 0 )

  

  “McLuhan foresaw that electronic media gave humans the quality of a disembodied, angel-like spirit, which happens to us right now when we literally resettle to social media or video games and operate our digital selves.” Mike Hodgkinson published in Post… Read More ›

• The news media: manufacturing anger, not consent. Herman-Chomsky’s Propaganda model revised

  By Andrey Mir on January 17, 2021 • ( 0 )

  

  When Herman and Chomsky described their Propaganda model, the news media were paid predominantly by advertisers and therefore tended to beautify reality. But advertising is gone. The media try to attract reader revenue. But this is a very peculiar reader… Read More ›

• The quantum theory of media

  By Andrey Mir on January 16, 2021 • ( 1 )

  

  “The future of the book is the blurb,” as McLuhan once said. The news teaser, not even the article, is now the quantum of media content. A chapter from “Postjournalism and the death of newspapers” (2020). What is the unit… Read More ›

• Martin Gurri on “Postjournalism and the Death of Newspapers”

  By Andrey Mir on January 6, 2021 • ( 0 )

  

  Andrey Mir’s previous book, “Human as Media”, was a little masterpiece that accounted for the large transformations brought about by the “emancipation of authorship” in the internet. His latest book, “Postjournalism and the Death of Newspapers”, may be the most… Read More ›

• Scheduling the extinction of newspapers

  By Andrey Mir on January 3, 2021 • ( 9 )

  

  Newspapers are in decline because of economic and technological factors, but their life span is measured by demographic factors. They will exist as an industrial product for no longer than the mid-2030s. A chapter from “Postjournalism and the death of… Read More ›

• Ownership of the media: it is not what you think it must be

  By Andrey Mir on December 28, 2020 • ( 10 )

  

  Traditional media owners may still control the news media, but they no longer control the news. A chapter from “Postjournalism and the death of newspapers” (2020). Under the idea of ownership as a filter of the Propaganda model, Herman and… Read More ›

• Membership as a new business model and the failure of “The Correspondent”

  By Andrey Mir on December 14, 2020 • ( 0 )

  

  The news has broken that the Correspondent (De Correspondent’s English-language site), is shutting down on December 31.[1] The case of The/De Correspondent was the biggest, after the Guardian, example of the membership model. And while the surrogates of membership that… Read More ›

• Advertising-driven media: merchants of happiness

  By Andrey Mir on December 7, 2020 • ( 9 )

  

  Digital advertising tools have simply and candidly exposed what was known in the industry long ago: advertising does not like the news because the news is often bad news. A chapter from “Postjournalism and the death of newspapers” (2020). On… Read More ›

• Negativity bias takes the lead when news is paid by readers, not advertisers

  By Andrey Mir on November 27, 2020 • ( 10 )

  

  Bad news plus good crowd makes good engagement. A chapter from “Postjournalism and the death of newspapers” (2020). A teaser on the main page of the New York Times’ website on May 14, 2020 read: Almost 3 million U.S. workers… Read More ›

• The news media: watchdogs prefer the paywalled garden

  By Andrey Mir on November 24, 2020 • ( 9 )

  

  “What happens when journalism is everywhere?”, Mathew Ingram asked in 2011. Nine years and one Trump term later, the answer is here. A chapter from “Postjournalism and the death of newspapers” (2020). On November 15, 2011, soon after midnight, the… Read More ›

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