Marshall McLuhan

The medium is the breakage

With the limited access to authorship in the predigital eras, the linear and structured written narrative fostered “long-range” rationality. Non-literate media, starting with radio, TV and now the internet, favour “short-sighted” emotionality.

Transcending Human Sensorium

People still act in virtual reality in a mostly natural way, as “physical beings”, which is obviously predefined by their (our) previous experience. Moreover, the content of the virtual reality is still the physical reality. This reflects McLuhanian ideas of… Read More ›

Altering Human Sensorium

Artificial flavours, augmented senses, immersive media, augmented reality, virtual reality By shaping the media environment, media are able to tune the human sensorium according to their “bias”. Equipped with ideasthesia/synesthesia, the sensorium follows the environment. In its turn, thanks to… Read More ›