Electronic media, as McLuhan noted, retribalized society and therefore diminished the significance and influence of literacy. Retribalization of culture by the switch from literacy media to digital media reverses social communication not just back to orality, but even to the… Read More ›
Monotheistic religion, scientific ethic, and writing alienated truth from personal experience. Social media return truth from priests to people. Nobody likes it. In 2016, Oxford Dictionary declared ‘post-truth’ to be the Word of the Year. The dictionary explains the adjective… Read More ›
People still act in virtual reality in a mostly natural way, as “physical beings”, which is obviously predefined by their (our) previous experience. Moreover, the content of the virtual reality is still the physical reality. This reflects McLuhanian ideas of… Read More ›
Artificial flavours, augmented senses, immersive media, augmented reality, virtual reality By shaping the media environment, media are able to tune the human sensorium according to their “bias”. Equipped with ideasthesia/synesthesia, the sensorium follows the environment. In its turn, thanks to… Read More ›
For those deep in media study, the Coach House has always been a place of force. On October 20th, 2015, the McLuhans and Mcluhanists gathered in the Coach House, at the University of Toronto, to revitalize the McLuhan Centre for… Read More ›
