Having lost their traditional business to the internet, the news media are forced to sell ‘something else’. But selling something else, not content or ads, makes them sellers of something else, not the news media. A chapter from “Postjournalism and… Read More ›
Content marketing
Virtual reality technology is a dead-end of media evolution
Admiration and oblivion, the same prospects Google Glass are facing, are waiting ahead for virtual reality technology. This is not necessarily due to the difficulties in VR-content production (VR-consumers have had little to consume so far); it is the bulkiness… Read More ›
Robo-journalism: the third threat
A tie between cyber journalists and bio-journalists has already occurred. – Three threats to journalism. – News story on earthquake and tectonic shifts. – Generative journalism. – Two arguments about “robots’ incapability”. – Road map for robot journalism. – Forecasts… Read More ›
Content marketing: How companies are turning into media. Case studies
Brands are engaged in a media arms race. Creating relevant and valuable content is no longer an option, but a necessity. Traditional marketing boils down to managing brand information distribution, while content marketing strives to create conditions in which information… Read More ›