Electronic media, as McLuhan noted, retribalized society and therefore diminished the significance and influence of literacy. Retribalization of culture by the switch from literacy media to digital media reverses social communication not just back to orality, but even to the… Read More ›
Journalism is a creative human practice. This, according to widespread opinion, makes it harder for robots to replicate. However, writing algorithms are already widely used in the news media to produce articles and thereby replace human journalists. In 2016, Wordsmith,… Read More ›
Monotheistic religion, scientific ethic, and writing alienated truth from personal experience. Social media return truth from priests to people. Nobody likes it. In 2016, Oxford Dictionary declared ‘post-truth’ to be the Word of the Year. The dictionary explains the adjective… Read More ›
People still act in virtual reality in a mostly natural way, as “physical beings”, which is obviously predefined by their (our) previous experience. Moreover, the content of the virtual reality is still the physical reality. This reflects McLuhanian ideas of… Read More ›
Artificial flavours, augmented senses, immersive media, augmented reality, virtual reality By shaping the media environment, media are able to tune the human sensorium according to their “bias”. Equipped with ideasthesia/synesthesia, the sensorium follows the environment. In its turn, thanks to… Read More ›
Admiration and oblivion, the same prospects Google Glass are facing, are waiting ahead for virtual reality technology. This is not necessarily due to the difficulties in VR-content production (VR-consumers have had little to consume so far); it is the bulkiness… Read More ›
When media shift from broadcasting to engagement, other countries may have their own Trump and Brexit waiting ahead. Douglas Rushkoff published a great article The New Nationalism Of Brexit And Trump Is A Product Of The Digital Age. “TV… Read More ›
The technological shock has to do with the mess in space and is accompanied by the temporal shock that has to do with the compression of time. In previous eras, each of which contained a number of successive generations, people… Read More ›
Media futurist Andrey Miroshnichenko talks about the ways internet changes our daily lives. Polina Ryzhova 28.09.2015, 13:32, Gazeta.ru Twitter revolutions, religious extremism, “the new Dark Age” – these are social reactions towards the fast-paced media evolution of recent years, says… Read More ›
The ecological approach to humans’ adaptation to the digital environment is rooted in the ideas of traditional ecology, yet it turns these ideas upside down. The main idea of a traditional environmental movement is to protect the environment from human… Read More ›
