Digital advertising tools have simply and candidly exposed what was known in the industry long ago: advertising does not like the news because the news is often bad news. A chapter from “Postjournalism and the death of newspapers” (2020). On… Read More ›
Corporate communication
Sourcing: news supply in the media. The switch from news to opinions and from bureaucrats to “experts”
Herman and Chomsky thought that government and corporate bureaucracies subsidized the media by supplying news, as it was rather expensive to have correspondents everywhere. And they were right. But now it costs almost nothing to get evidence from wherever you… Read More ›
Robo-journalism: the third threat
A tie between cyber journalists and bio-journalists has already occurred. – Three threats to journalism. – News story on earthquake and tectonic shifts. – Generative journalism. – Two arguments about “robots’ incapability”. – Road map for robot journalism. – Forecasts… Read More ›
Content marketing: How companies are turning into media. Case studies
Brands are engaged in a media arms race. Creating relevant and valuable content is no longer an option, but a necessity. Traditional marketing boils down to managing brand information distribution, while content marketing strives to create conditions in which information… Read More ›