Herman and Chomsky thought that government and corporate bureaucracies subsidized the media by supplying news, as it was rather expensive to have correspondents everywhere. And they were right. But now it costs almost nothing to get evidence from wherever you… Read More ›
Content marketing
Virtual reality technology is a dead-end of media evolution
Admiration and oblivion, the same prospects Google Glass are facing, are waiting ahead for virtual reality technology. This is not necessarily due to the difficulties in VR-content production (VR-consumers have had little to consume so far); it is the bulkiness… Read More ›
Content marketing: How companies are turning into media. Case studies
Brands are engaged in a media arms race. Creating relevant and valuable content is no longer an option, but a necessity. Traditional marketing boils down to managing brand information distribution, while content marketing strives to create conditions in which information… Read More ›
The Emancipation of Authorship. This picture explains everything
Free content, the crisis of media, guerilla journalism, death of newspapers, content marketing, Arab Spring, social media boom, the Viral Editor, civic journalism, the end of the Gutenberg era, the shortening of the length of reading, the debates on the… Read More ›