Marshall McLuhan

Media platforms of mind

Primary orality – Craft Literacy – Phantom Literacy – Semi-literacy – General Literacy – Residual Orality – Secondary Orality (Electronic Orality) – Emancipated Authorship – Digital Orality – Digital Sensorium. An excerpt from Digital Future in the Rearview Mirror: Jaspers’ Axial… Read More ›

The Medium Is the Menace

The miniscule but instant hormonal reward for a mere click rewires the brain and reshapes society. We’re not just spending time on the Internet. We are investing time in its improvement.

The Mind Map of Media Ecology

A review of Lance Strate’s “Media Ecology: An Approach to Understanding the Human Condition”.
There are no phenomena that we experience without mediation of our tools, interfaces, and technologies. So, what else, if not media, do we need to learn first and foremost about everything to get that everything right?

Transcending Human Sensorium

People still act in virtual reality in a mostly natural way, as “physical beings”, which is obviously predefined by their (our) previous experience. Moreover, the content of the virtual reality is still the physical reality. This reflects McLuhanian ideas of… Read More ›