Television swallowed up millions of man-hours of free time by drawing people into a shared passive addiction. Prior to the age of TV, never before had such a large number of people done the same thing at the same time…. Read More ›
Emancipation of Authorship
Content marketing: How companies are turning into media. Case studies
Brands are engaged in a media arms race. Creating relevant and valuable content is no longer an option, but a necessity. Traditional marketing boils down to managing brand information distribution, while content marketing strives to create conditions in which information… Read More ›
Self-organisation at the Institutions and on the Net: Orchestra vs. Ensemble
An orchestra differs from an ensemble in that it includes a management function – the conductor. Members of a small ensemble consisting of two or three people tune up by reacting to each other directly. As the ensemble grows in… Read More ›
The thirst for response as a fuel for the Internet
Over lunch one day an acquaintance of mine criticised my theory of response. “Not everyone writing on the Internet is doing so in order to get a response,” he said. “Take me, for example – I have a blog about… Read More ›
The emancipation of authorship is the third emancipation of content (after the inventions of the Phonetic Script and the Printing Press)
The key idea that captures the transitions humankind is currently undergoing is the emancipation of authorship. How many authors have there been on Earth throughout all of history? No one knows the precise number, though if you really tried to… Read More ›
They see me, therefore I am. Selfies and the media ecosystem of lazy authorship
The Greek soccer player Samaras was in the penalty area, preparing for a corner kick, when he saw himself on camera. He took a look at the stadium screen and involuntarily began to rearrange his tumbled hair. Football? What football,… Read More ›
Review, Precis and Comments Re Andrey Miroshnichenko’s book Human as Media: The Emancipation of Authorship. By Robert K. Logan
Dr. Andrey Miroshnichenko, a media futurist and journalist, trained as a philologist, has written a very important book. I would go even further and say that a new star is born that students of media ecology, communications and digital media… Read More ›
Twitterature – enjoying literature in bits
The tweet as a quantum of content. 800 tweets can make up a novel, but not always. You still need a plot and an author. Writing is not an inherent skill. People read aloud back in the Middle Ages, and… Read More ›
Journalism in search of cute monkeys
Can the media sell something else? And, if they do, will they still be the media? “We buy balloons and a helium tank,” explained the editor-in-chief of the local newspaper Oktyabrsky Vestnik at a Russian media conference. “We inflate some… Read More ›
Myth about rubbish content on the Internet. How filters create a customized “The Daily Me” for everyone.
Sure, in terms of how information appears on the Internet, it could be compared with a rubbish dump. Everything gets in. But far from everything circulates and finds an end-user. In reality, nobody uses rubbish. There are no restrictions on… Read More ›
