Brands are engaged in a media arms race. Creating relevant and valuable content is no longer an option, but a necessity. Traditional marketing boils down to managing brand information distribution, while content marketing strives to create conditions in which information… Read More ›
An orchestra differs from an ensemble in that it includes a management function – the conductor. Members of a small ensemble consisting of two or three people tune up by reacting to each other directly. As the ensemble grows in… Read More ›
Over lunch one day an acquaintance of mine criticized my theory of response. “Not everyone writing on the Internet is doing so in order to get a response,” he said. “Take me, for example – I have a blog about… Read More ›
How many authors have there been on Earth throughout all of history? No one knows the precise number, though if you really tried to come up with a figure, you’d probably conclude the following: across the entire history of humankind,… Read More ›
The Greek soccer player Samaras was in the penalty area, preparing for a corner kick, when he saw himself on camera. He took a look at the stadium screen and involuntarily began to rearrange his tumbled hair. Football? What football,… Read More ›
Andrey Miroshnichenko, a media futurist and journalist, trained as a philologist, has written a very important book. I would go even further and say that a new star is born that students of media ecology, communications and digital media need… Read More ›
The tweet as a quantum of content. 800 tweets can make up a novel, but not always. You still need a plot and an author. Writing is not an inherent skill. People read aloud back in the Middle Ages, and… Read More ›
Sure, in terms of how information appears on the Internet, it could be compared with a rubbish dump. Everything gets in. But far from everything circulates and finds an end-user. In reality, nobody uses rubbish. There are no restrictions on… Read More ›
The tools that we believe make our lives easier simultaneously enslave us. The Internet is not just an opportunity, a gift of progress. It is an obligation that contemporaneity imposes upon us. When we go to the depth of the… Read More ›
The price humankind will pay for the successes of computer technology will turn out to be high. ICT will lead to a change in basic media: print platforms will be replaced by digital. The media change will call for a… Read More ›
Human as Media 