Brands are engaged in a media arms race. Creating relevant and valuable content is no longer an option, but a necessity. Traditional marketing boils down to managing brand information distribution, while content marketing strives to create conditions in which information… Read More ›
Future of journalism
A library in Picton organised the DiscARTed Art show It was a cozy evening event organised by a local library in a small town. Anyone who wished to participate had been encouraged to pick up discarded books from one of… Read More ›
Why the Internet guru Clay Shirky eventually banned the Internet in class. (A distorted precis, comments, and notes on the margins of Shirky’s reflection.) New media evangelist Clay Shirky has recently prohibited students’ use of digital devices in his class…. Read More ›
McLuhan wrote that the tools shape not only users and their needs, but the entire environment as well. Thus, the automobile has given rise to several industries, and a network of highways and roadside infrastructure, including motels, supermarkets, etc. Arguably,… Read More ›
Book reading as fire usage: What is more important, the result or the process? Long reading was previously considered a way of transferring knowledge. But nowadays linear reading is becoming much shorter. The culture of information consumption is changing, along… Read More ›
Myth about rubbish content on the Internet. How filters create a customized “The Daily Me” for everyone.
Sure, in terms of how information appears on the Internet, it could be compared with a rubbish dump. Everything gets in. But far from everything circulates and finds an end-user. In reality, nobody uses rubbish. There are no restrictions on… Read More ›