In the early 2010s, old institutions transitioned to Web 2.0 and adopted the values of early digital users—young, urban, educated, progressive. The news media, desperately hoping for digital prospects after losing traditional revenues, were the first and the most affected… Read More ›
Corporate communication
Robo-journalism: the third threat
A tie between cyber journalists and bio-journalists has already occurred. – Three threats to journalism. – News story on earthquake and tectonic shifts. – Generative journalism. – Two arguments about “robots’ incapability”. – Road map for robot journalism. – Forecasts… Read More ›
Content marketing: How companies are turning into media. Case studies
Brands are engaged in a media arms race. Creating relevant and valuable content is no longer an option, but a necessity. Traditional marketing boils down to managing brand information distribution, while content marketing strives to create conditions in which information… Read More ›