In the early 2010s, old institutions transitioned to Web 2.0 and adopted the values of early digital users—young, urban, educated, progressive. The news media, desperately hoping for digital prospects after losing traditional revenues, were the first and the most affected… Read More ›
Brands are engaged in a media arms race. Creating relevant and valuable content is no longer an option, but a necessity. Traditional marketing boils down to managing brand information distribution, while content marketing strives to create conditions in which information… Read More ›
Human as Media 