Monotheistic religion, scientific ethic, and writing alienated truth from personal experience. Social media return truth from priests to people. Nobody likes it. In 2016, Oxford Dictionary declared ‘post-truth’ to be the Word of the Year. The dictionary explains the adjective… Read More ›
People still act in virtual reality in a mostly natural way, as “physical beings”, which is obviously predefined by their (our) previous experience. Moreover, the content of the virtual reality is still physical reality. This reflects McLuhanian ideas of interplay… Read More ›
Artificial flavours, augmented senses, immersive media, augmented reality, virtual reality By shaping the media environment, media are able to tune the human sensorium according to their “bias”. Equipped with ideasthesia/synesthesia, the sensorium follows the environment. In its turn, thanks to… Read More ›
For those deep in media study, the Coach House has always been a place of force. On October 20th, 2015, the McLuhans and Mcluhanists gathered in the Coach House, at the University of Toronto, to revitalize the McLuhan Centre for… Read More ›
Moving further into the digital world, we will be able to induce not just familiar but completely new, never before known senses. For example, a banking chip implanted under the skin may, one day, create the sense of a full… Read More ›
Some thoughts on a possible obsolescence in the Media Studies Triangle, Ontario Media Literacy Program “In 1988, Ontario became the first educational jurisdiction in the world to mandate media literacy as part of the English curriculum”, reports the “Media Education:… Read More ›
A library in Picton organised the DiscARTed Art show It was a cozy evening event organised by a local library in a small town. Anyone who wished to participate had been encouraged to pick up discarded books from one of… Read More ›
Over lunch one day an acquaintance of mine criticised my theory of response. “Not everyone writing on the Internet is doing so in order to get a response,” he said. “Take me, for example – I have a blog about… Read More ›
McLuhan wrote that the tools shape not only users and their needs, but the entire environment as well. Thus, the automobile has given rise to several industries, and a network of highways and roadside infrastructure, including motels, supermarkets, etc. Arguably,… Read More ›
The Greek soccer player Samaras was in the penalty area, preparing for a corner kick, when he saw himself on camera. He took a look at the stadium screen and involuntarily began to rearrange his tumbled hair. Football? What football,… Read More ›
