Media are the hardware of society, and culture is its software. Society follows the patterns set by media. If oral speech was the medium of orality and written speech was the medium of literacy, digital speech is the medium of… Read More ›
Immersive experience
New book: The Digital Reversal
The future of the book is the blurb, said Marshall McLuhan. As the future arrives, this book is written in tweets—1,295 of them. Structured in thread-chapters, they explore and explain what media evolution has done to us. (An excerpt from… Read More ›
Effects of writing. Thinking about thinking: logic and theorizing.
Alphabetic writing visualized not the objects or the ideas of objects but speech itself. Viewing recorded speech meant seeing the “footprints” of thinking. A chapter from Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect. The… Read More ›
Screen time is stolen time: 19 digital rules for kids and families
This is an appendix to my review of Michel Desmurget’s 2022 book Screen Damage: The Dangers of Digital Media for Children. At the end of the book, Desmurget suggests “Seven Fundamental Rules.” However, they do not actually resemble a clear list, so I have… Read More ›
On Selfie as an Affirmation of Existence
(This is a pretentious probe; don’t read it if you’re not into such stuff) Andrey Mir See also books by Andrey Mir:
Big implications of small efforts: how the instant gratification for the click changes our sensorium
Unlike rewards in the physical world, the reward of a click is as trifling as the effort expended. The low quality incites a huge demand for quantity: sensing a hint of pleasure but never satiation, people spend more and more… Read More ›
Our guide through the media labyrinth – foreward to Andrey Mir’s The Viral Inquisitor by Martin Gurri
The Viral Inquisitor and other essays on postjournalism and media ecology by Andrey Mir (2024) has just been published. Buy it on Amazon. Andrey Mir is the most profound observer of media, traditional and digital, writing today. No one else comes… Read More ›
Geoff Shullenberger: The Death of Gutenberg (City Journal)
Is the rise of digital media causing the fall of literacy? A review of Andrey Mir’s Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect in City Journal, excerpts. Despite the hopes and fears invested in… Read More ›
The disservices of the alphabet. Environmental withdrawal.
The social trauma of the alphabet involved the dissolution of society based on tribal unity and kinship. Now, digital orality reverses the media effects of the alphabet and retrieves some features of tribal orality. One of the disservices brought by… Read More ›
The Medium Is the Menace
The miniscule but instant hormonal reward for a mere click rewires the brain and reshapes society. We’re not just spending time on the Internet. We are investing time in its improvement.
Human as Media 