Book: Human as Media


“Human as media. The emancipation of authorship”

“Terrific book! Miroshnichenko is a media ecologist in the truest sense, analyzing the effect of technology on what it means to be human. This is an important book in a world where our apps are learning  about us every time we touch a screen, and it is essential reading for anyone who has come to suspect that our civilization may have the medium and message reversed.”

Douglas Rushkoff
The author of Present Shock: When Everything Happens Now and a dozen other bestselling books on media, technology, and culture, including Program or Be Programmed, Media Virus, etc.

“Dr. Andrey Miroshnichenko, a media futurist and journalist, trained as a philologist, has written a very important book. I would go even further and say that a new star is born that students of media ecology, communications and digital media need to pay special attention to by first reading his book and then integrating his insights into their own understanding of the Internet, the World Wide Web and social media.”

Robert K. Logan
Professor emeritus at the University of Toronto, the author of a dozen books
including one coauthored with McLuhan, The Future of the Library: An Old Figure in a New Ground
as well as The Alphabet Effect (1984, 2004), The Sixth Language (2000, 2004), Understanding New Media (2011), What Is Information? (2013), and McLuhan Misunderstood: Setting the Record Straight (2013).


Over 6,000 years of literary civilisation, there have been perhaps 300 million authors: people capable of communicating their opinion beyond their own physical circles.

Now, thanks to the Internet, in the historical blink of an eye, the number of authors has reached two billion people. In his new book, Human as Media. The Emancipation of Authorship, the Russian media futurist Andrey Miroshnichenko examines the impact of emancipated authorship on the media, culture, and politics in closed and open societies. Miroshnichenko demonstrates that, becoming themselves the media, people unavoidably engage in the evolution of media activism. For the sake of response and better socialisation, the former audience gets increasingly infected by authorship and inevitably moves from everyday idle talk, to funny cats, then to communal subjects, and finally, to political activities.

The conflict between emancipated authorship and the old broadcast media model will stir up antagonisms between developed and developing countries, and will also intensify social and cultural conflicts within developing countries.

Andrey Miroshnichenko is a Russian media futurist, journalist, writer and public speaker, PhD, coordinator for the Russian Association of Futurologists, Fulbright-Kennan scholar (2012-2013), and the author of a number of books on linguistics, journalism and communications. He is also a regular contributor to influential Russian media outlets, including,, The Moscow News, and others.

Andrey Miroshnichenko is known for his concept of the Viral Editor and his research in the media sphere. After working in print media for twenty years, Miroshnichenko wrote his book, When Newspapers Die (2010), which became a bestseller in Russian media circles, subsequently leaving the press himself. Over the past few years, he has been consulting major corporations and politicians on issues of media behavior. He also researches and advises on the development of new, old and corporate media.”

See the review by Robert K. Logan: Review, Precis and Comments Re Andrey Miroshnichenko’s book Human as Media: The Emancipation of Authorship.

See the review by Robert K. Blechman: The Medium Is the Emancipation

Human as media. The emancipation of authorship by Andrey Miroshnichenko on Amazon

Andrey Mir

See also:

Postjournalism and the death of newspapers.
The media after Trump: manufacturing anger and polarization.
Andrey Mir (2020)

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