The mass media’s basic function is to eliminate the diversity of opinions.

If there were no media, there would be as many personal pictures of the world as there are households. There would be unimaginable anarchy.

Journalism amputates and, at the same time, makes a prosthetic device of such an important organ of fate as a personal responsible choice. People do not make personal judgments on every issue, but are satisfied by socially established points of view. And journalism was the most effective way of developing and spreading general points of view.

Extracted from: Human as media. The emancipation of authorship
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Categories: Emancipation of Authorship, Human as media book, Media ecology, Viral Editor